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Creating a Pasta Box Design for Chakra Pasta
After creating a logo for my Chakra Pasta pasta brand, I needed a package design. As mentioned during the creation of the logo, we still had 2 goals to meet for this pasta box design. I needed to make sure the package design featured: In order to formulate a strong value proposition, I would need…
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Designing the Chakra Pasta Logo
Let’s imagine creating a pasta brand from scratch. If we want to make big money we need to solve big problems, right? So how in the world does pasta fit into that equation? Pasta is far too commoditized to be a big problem in need of a solution. Who can really tell the difference between…
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Using The Met’s Redesigned Logo to Design a K-Cup Coffee Box
After rebranding The Met Coffee House’s logo, I had to use that new logo to create a k-cup coffee box design. To begin I needed to know which flavors where offered to customers. I went directly to The Met’s website to get that information. I copied the text description for each flavor that was listed…
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Redesigning the Logo for The Met Coffee House
When I was attending college we received this cool assignment. The students in my class were each assigned a coffee shop to redesign. The businesses were literally hand picked by the teacher from coffee shops that exist in the real world. The instructor went down the list of student names, one by one, while reaching…
Luis E. Yera
Creative Service Provider